SEO (Search Engine Optimization) it is the process of optimizing your online content on the top of the google search results. SEO is a way of affecting the visibility of your website or webpage in a search engine results. As the online experience begins with the search, 75% of the searchers start their search on google. Most of the people click on the first five searched website on the google page, that’s why SEO is important.
How SEO works?
As we all know google works on the process of its algorithm. An SEO algorithm is a process by which you optimize content for search. There are two sides of SEO
- Black hat SEO
- White hat SEO
Important aspects of SEO:-
- Keyword Research
- Keyword Optimization
- Content Promotion
We can perform the SEO by two methods
- On-site SEO
- Off-site SEO
On-site SEO is the process of optimizing the elements on a website in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.
Off-site SEO refers to the action taken outside of a website, to improve your rankings within search engine result pages. Building backlinks is the heart of off-site SEO search engine use backlinks as an indication of a link to content quality so the site with high-value backlinks will rank better.
Onsite SEO is the process of making your website search engine friendly. Onsite SEO provides you the path to show the content that can be easily searched. The more information and data is on your website the chances increases to rank up that website higher. So the most important elements of on-page are :
- Your page titles and description
- Header tags
- Alt text for images
- Internal links
Page title and the description is the first factor in the process of SEO, as we start to search something on google it starts crawling and the words that you have searched starts appearing in form of the web pages, Google only show those web pages which are related to those searched keywords.
A well-optimized page should have H1 tags, and H2, H3 tags. H1 tag is usually the page title.
Use images within your text you need to make your alt text meaningful and understandable that will give you a good indication to the search engines about your content.
Internal links help search engine to connect to more pages on your website, they enhance the user experience, internal linking of pages are useful for users to see and click.
Offsite SEO refers to the actions you can take to promote the website on web.
- Link building
- Social Media Marketing
Link building is like when a person searched some queries in the search engines, they have to decide which websites to show on first positions of SERPS. The algorithms are influenced by the links pointing to the websites. If the links are from the genuine reputed websites they are considered as trusted websites. It helps to higher up the ranking of that website.
There is mainly three type of links.
- Natural links
- Manually built links
- Self-created links
Natural links are those when a website owner link to your content, they link it because it has some relevant and useful information present that are useful to the readers.
Manually build links seo created these links by emailing it to the bloggers for the links, submitting sites to the directory.
Self-created links are those in which websites offer visitors the opportunities to create links through the blog and comments. These offer lowest values but have impact on some sites.Social Media Marketing :
It’s the fastest way to promote your content to the people that may show interest. Interesting content on social media platforms like facebook, twitter, instagram etc. These platform attracts lots of people towards them.